4.1 Pelican avenue

Pelican Avenue, Carolin Lerch, Antwerp

'I hope when the world comes to an end, I can breathe a sight of relief, because there is somemuch to look forward to.'

This is the liner which is formulated when you look at the 'Day-one' project. A collection inspired on the apocalyps, some kind of futuristic presentation, which suggest the end of this world. The collection is completed with the video you see above. The collection is subdivided in parts, which are called, hide, keep, run, jump go, all this names are based on what a man does in dangerous situations when you have to fight for live.

'looking where nobody is looking',this is the philosophy of Carolin Lerch. This avant gardistic Fashion Designer is known for her videowork, sometimes with no connection to fashion but most of the time connected to the artist herself. After her graduation in Antwerp she studied one year Mixed Media and Videoart in Gent. Lerch collaborates with other designers, she also made an presentation for Bernhard Willhelm. In the second movie above, you can see the movie 'What was Wow.'She is representing herself in this movie, using the design of prints projected on her own face, she tells that she is one with the background, her designs, which are characterised by organic shapes.
http://www.youtube.com/watch?v=mZBcqXnpc80&feature=user
http://www.youtube.com/watch?v=TJAd82KSv3c&feature=related
http://www.pelicanavenue.com/day01.php